Archive for December, 2015

2016 – We will open the book…

Pine-tree-in-snow-with-text-2160hx2111w

– Ann and Gary Ralston

Watercolor © 2015 Ann Ralston
(click on image for larger version)

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Wednesday, December 30th, 2015 Art and Inspiration, Article Archive, Main Page, Photos Comments Off on 2016 – We will open the book…

ExO Drivers of Change: Elon Musk Talks Climate Change Solutions at COP21

AtmosphericCO2-1000yr-Chart

source: Scripps Center of Oceanography

Leaders of Exponential Organizations (ExOs) must be masterful at harnessing (surfing?) exponential drivers of change. There may be none bigger than our reliance on carbon-producing fuels, as can be seen in this chart of atmospheric CO2 concentrations in the past thousand years.

Elon Musk, whose company, Tesla, is among the Top 100 ExOs, spoke to a group of college students at Université Paris 1 Panthéon-Sorbonne, discussing climate change and his view of what policymakers participating in COP21 can do to help the world transition to a sustainable future.

His message is not new, yet I appreciate how Musk frames the issues in a clear and simple way, forwards a solution that acknowledges the needs of both business and society, and (hopefully) avoids polarizing debate. This video is worth watching and sharing.

As ExO leaders, of course make plans to adapt to this driver of change, but after watching this video, ask yourself:

  • What is my preferred future?
  • How could my organization’s Massive Transformative Purpose (MTP) help shape that future?
  • What is my people strategy? How do the MTP, and Values alive in my company today, align and resonate with the A-Level talent, Community and Crowd I must attract and retain to achieve that future?

In this post:

  • The video (Musk begins at 3:29)
  • A summary of Musk’s key message
  • A link to a full transcript (Thanks to Green Car Reports for making this available)

Musk’s Key Message: Tax Carbon Appropriately

Here is a summary of Elon Musk’s message, in his words, edited for clarity.

A Hidden Carbon Subsidy

53TSubsidies_for_fossil_fuels“The reason that transition is delayed or is happening slowly is because there is a hidden subsidy on … all carbon-producing activity of enormous size – $5.3 trillion a year, worldwide, according to the International Monetary Fund (IMF) [source: Trucost.com]. … The net result is 35 gigatonnes of carbon per year released into the atmosphere.

This is analogous to not paying for garbage collection. It’s not as though we should say, in the case of garbage, have a garbage-free society. It’s very difficult to have a garbage-free society, but it’s just important that people pay for the garbage collection.

A Revenue-Neutral Carbon Tax – a Non-Partiasn Issue

The solution, obviously, is to remove the subsidy. That means we need to have a carbon tax and to make it something which is neither a left nor a right issue. We should make it probably a revenue neutral carbon tax. …

Give Industry Time to React

…Moreover, in order to give industry time to react, this could be a phased-in approach so that maybe it takes five years before the carbon taxes are very high, so that means that only companies that don’t take action today will suffer in five years.

A Clear Signal from the Rulemakers

There needs to be a clear message from government in this regard because the fundamental problem is the rules today incent people to create carbon, and this is madness. Whatever you incent will happen. That’s why we’re seeing very little effect thus far.

5 to 10% of the Earth’s Land Mass Underwater = 2 billion people displaced

The net result is if we don’t take action, we could see anywhere from 5% to 10%, maybe more of the land mass absorbed by water, which maybe doesn’t sound like that much, but about a third of humanity lives right on the coastline or in low lying countries. We’d be talking about maybe 2 billion people being displaced and their homes being destroyed and their countries being gone. I think we should take action.”

– Elon Musk


– Gary Ralston
© 2015 Ralston Consulting Inc.

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Tuesday, December 8th, 2015 Article Archive, Business Insights, Corporate Social Responsibility, Exponential Organizations, Main Page, Sustainability Comments Off on ExO Drivers of Change: Elon Musk Talks Climate Change Solutions at COP21

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