Archive for July, 2014

Did Weird “Al” write YOUR Mission Statement?

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FAST FACTS: biggest-selling comedy recording artist in history – over 12 million albums. Estimated net worth – $16 million

I don’t know whether to laugh or cry. Is this new music video a comedy or a tragic cautionary tale to corporate leaders, strategists and consultants?

Music parody master, Weird “Al” Yankovic, has loosed his incisive wit on corporate-buzz-speak, in a video from his just-released album, Mandatory Fun.

Mission Statement, is composed in the style of Crosby, Stills, Nash and Young, playing against an RSA-like whiteboard animation (which apparently took 10 months to produce!). The production quality is brilliant, and I found myself smiling and wincing in equal parts.

WARNING: This video is NOT recommended for anyone who has written a mission statement in the past decade. Showing this to your CEO or board chair may shorten your career.



But seriously, Ann and I are not fans of mission and purpose statements, even though we’ve had a hand in creating more than one in our day.

Our friend, colleague and mentor, Robert Fritz, writes:

“Which would we rather work for, a company that had a purpose statement but didn’t have a purpose, or a company that had a purpose but didn’t have a purpose statement?

Of course we would all choose the real thing over the propaganda. But even an organization that has a true purpose can rob that purpose of its power by reducing it to a slogan.” *

So please, enjoy the video, and then commit yourselves to eradicating corporate-buzz-speak wherever you can – we promise to do the same!

– Gary Ralston
© 2014 Ralston Consulting Inc.
http://bit.ly/RCI-MissionStatement


 A special thanks to Jerry Marselle at our client, SMBH, for turning us on to this gem!

* Fritz, Robert (2011-01-04). The Path of Least Resistance for Managers. Newfane Press. Kindle Edition.

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