We believe… (part 1)

A TEDx video featuring Simon Sinek, author of the book: Start with Why, came to my attention as we were scanning for engaging pre-session material for a client project. From TED.com:

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …

In essence, he observed that while most will tell you first WHAT they do, HOW they do it, and then WHY, great leaders reverse the order. He asserts this works because our brains evolved that way. While I’m not all the way on board with that part of his theory, Simon is a great storyteller – upbeat, interesting and thought-provoking. Really, really thought-provoking.

After taking the video in, Ann and I set out to re-draft the story of our company, starting with Why, and were surprised at the result. We hope you enjoy the video, and then invite you to part two, where we share our latest draft message and ask you for candid feedback!

Wednesday, February 15th, 2012 Article Archive, Business Insights, Main Page, Marketing

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