Archive for February, 2008

Ram Charan: Managing Your Business in a Downturn

FortuneRamCharanWe really like Ram Charan’s work and style – good, structurally sound common sense. In Fortune magazine, February 18, 2008, there is an excellent recession-related article by Ram on Page 54 (now online).

His four key topics:

  1. Keep building.
  2. Communicate intensively.
  3. Evaluate your customers.
  4. Just say no to across-the-board cuts.

Fortune also has an accompanying video interview of Ram.

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